Lan Yang
Reddam House
SQUIRREL EFFECT
Graphic Design
Clip Studio Paint (software)
Squirrel Effect investigates mass social media, the suggestibility of public opinion and the connection between human and animal societies. I was inspired by posts of squirrels trading a leaf for a treat, which made me think about the human–animal divide. In my body of work I represent a squirrel’s desire to integrate into human society, learning to be almost as smart as humans themselves. Meanwhile, its ‘owner’ becomes famous online, but fame comes with unexpected troubles: deliberate vilification through edits, spreading rumours, unauthorised filming, scientists’ attention. Until the squirrel disappears and is later found acting just like any ordinary squirrel.
My artmaking practice has been influenced by the study and interpretation of the following artists: Lucarios (@RioLucarios), Andy Warhol.
Marker's Commentary
Squirrel Effect presents the audience with a sophisticated and conceptually engaging exploration of the unintended and often harmful consequences of social media. Through the conventions of the seven-strip comic and informed by experiences around online posts of squirrels trading leaves for treats, the student investigates themes of conformity, manipulation, and the potential for vilification in digital spaces. Expert technical proficiency and an insightful understanding of the graphics genre are employed to drive dynamic visual storytelling. The artist’s refined use of cell framing and transitions enhances the narrative flow, ensuring a seamless and compelling artwork. The linear panel composition effectively guides the audience through the work, reinforcing key moments of tension and irony. A notable strength of this work is its ability to disarm the audience through the playful, richly layered representations addressing complex societal issues.
The contrast between light-hearted aesthetics and weighty themes encourages deeper reflection on the pressures of social media, particularly the impulse to conform and the ease with which individuals can be judged or ostracised online. The intent of the work can be explored from several viewpoints, inviting the audience to consider the ethical and psychological consequences of online behaviour. Through its refined material rendering, execution and layers of conceptual depth, the work effectively engages us in contemporary visual storytelling, highlighting the role Visual Arts has in provoking critical thought. This highly accomplished submission exemplifies the conceptual intention, driving exquisite material execution.